Haus Am See
( Campaigns )
Redefining hospitality for meaningful moments with boutique hideaway Hotel Haus am See – created to attract guests beyond the high season.

Campaign: Sehnsucht - Once here, always home
Type: Concept, Video, Photography, Look & Feel
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New Paths for Social Media in Hospitality – The hospitality industry is evolving. Today’s guests aren’t just looking for luxury or relaxation – they seek deeper connections, meaningful experiences, and places that enhance their well-being. Travel is no longer just a break from everyday life; it’s an opportunity for personal growth and shared moments. This shift calls for new strategies.

We analyse cultural shifts and transform them into creative, impactful content. Our social storytelling turns hotels into inspiring places of connection and transformation.

We’ve created a campaign that’s more than just communication – it’s a feeling. Sehnsucht taps into the deep-rooted desire for retreat, nature, and inner balance. It evokes a place not just to visit, but to truly experience.

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Especially during the low season, our strategy leans into emotional depth and storytelling. Instead of traditional hotel advertising, we build a world that resonates – with the target audience, through imagery, and at every single touchpoint.

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Shooting: Sehnsucht

Videographer & Photographer: Noel Laas

Assistant: Emil Laas

Art Direction: Kerstin Rothkopf

Model: Khaoula Selmi

BTS: Yana Fam

Location: Haus am See (Nonnenhorn)



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