mcbw
( Holistic Social Management )
Made to move Germany’s biggest design festival. Built around the question: how do you design a vibrant community? With identity, content, and strategy that connect — for real.

Campaign: munich creative business week 2025
Type: Identity Design, Templates & Layouts, Channel Management, Content Production, Performance Marketing

mcbw 2025 — HOW TO DESIGN A VIBRANT COMMUNITY

In a world shaped by division, our need for unity has never been greater. mcbw 2025 explores how collaborative design can break boundaries and build better, more connected lives. The goal? To grow a bold, active community — not just passive followers, but people who engage, get inspired, and become part of the movement. Online, on-site, or as partners.

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We created a campaign identity that brings a vibrant, dynamic world to life — in sync with this year’s theme: ‘vibrant community’. Bold, energetic colors set the tone, visually translating the spirit of connection and movement. Despite the diversity of topics and formats, the visual system stays cohesive — reflecting the mcbw brand while resonating with a community that’s curious, creative, and ready to engage.

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mcbw

Elevating the munich creative business week 2025

Through an integrated approach combining social media strategy, content production, channel management, and performance marketing, we achieved over 60% growth in social media followers, more than 200% increase in impressions, and a rise of over 140% in website visits compared to mcbw 2024. These results demonstrate the power of cohesive digital execution – from visibility to tangible value.

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