Pharmos Natur
( Content Production )
We take Pharmos Natur’s green beauty to a new level of desire — through film and photo, showcasing skincare with a modern, artistic edge.

Campaign: Lift & Repair Hyaluronic Serum
Type: Creative Direction, Concept, Casting & Styling, Photo & Video Production, Editing & Retouching
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For the launch of Pharmos Natur’s Lift & Repair Hyaluronic Serum, we took charge of the full content production—concept, shoot, and execution. With Verena Ofarim as the face of the campaign, we crafted a visual identity that merges edginess with elegance, playing with light and shadow to reflect the serum’s core essence: bio-photons, pure light energy that revitalizes the skin from within.

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Pharmos Natur (Content)

The creative direction was all about contrast—natural beauty meets high fashion, softness meets strength. Every frame was designed to feel effortless yet striking, capturing the serum’s power in a way that feels both organic and bold. The result? A campaign that resonates, telling the story of light-infused skincare with a modern, artistic edge.

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This production wasn’t just about social media. The visuals are set to roll out across retail partners, studios, POS, and beyond, ensuring a cohesive, premium brand presence at every touchpoint.

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Pharmos Natur (Content)
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Pharmos Natur (Content)

Shooting: Lift & Repair

Photographer: Eileen Jordan

Light: Benni Herbst

Videographer: Noel Laas

Art Direction: Kerstin Rothkopf

Hair & Make-Up: Sabrina Reuschl

Model: Verena Ofarim

Studio: Light & Stone (Muc)

Shooting: Lift & Repair (product only)

Photographer: Julia Schärdel

Art Direction: Kerstin Rothkopf 

Studio: Auen60 (Muc)





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